K9 Groomery: Digital Coupon

The Client: K9 Groomery is a new brick and mortar store for an established groomer in Evergreen CO. They have a solid clientele, and I identified trust as a key pillar of her brand in our brand strategy definitions. 

The Challenge: While her existing clients are very loyal, she has also had problems with clients adapting to changes in technology and was concerned with everyone making the switch to the new location and booking technology. 

The Solution: We decided on a digital coupon promoting an early switch to the new location, using the expiration date and the combination of the add-on to an appointment in the new building to promote urgency. The first appointment is the most critical as once a client makes the change they will keep coming back, so we made sure to prioritize an offer with a timeline. We also wanted to remind her clients that they love and trust the team more than the location to further inspire loyalty. The add-on offer was also selected to highlight this underutilized service. The coupon was designed to be texted to the clients with a QR code to make switching to the new site as easy as possible.