Foster Love: Email Campaign (Spec)

The Client: Foster Love is a California-based nonprofit organization dedicated to improving the lives of children in foster care across the country through volunteering programs and donation funds, providing opportunities to kids of all ages.

The Challenge: Their target audience may care about the many children facing these struggles, but many Americans don't realize how much help is needed. The charity strives to treat these children with respect and dignity and wants help from donors without pity.

The Solution: Tap into the desire to be a hero and see your community thrive by focusing on impact and highlighting the struggle without looking down on the children.